Monday, 18 November 2013

Adamesh featured in Jaguar World Magazine
Jaguar World Magazine has featured Adamesh Limited and our Managing Director Geoff Adams, in November’s ‘Specialist’ section. The article is cleverly entitled ‘Precision Timing’ and details how Geoff started his specialist Jaguar styling business at just the right time....


 
November’s Jaguar World Specialist Article featuring Adamesh


In 2001 Jaguar began to introduce smaller, cheaper models such as the X-TYPE and S-TYPE which meant a younger audience were becoming interested, but were more likely to customise their vehicles. However there were no specialist suppliers around for this at the time, and Geoff’s own difficult experience in trying to find a mesh grille for his X-TYPE gave him the business idea that has enabled Adamesh to become the leading specialist in Jaguar styling accessories that it is today.

After a successful period selling products from his shed, in 2004 Geoff decided there was enough of a market for the products and gave up his full time job to concentrate on running Adamesh full time. In 2005 he moved into his first warehouse in Leighton Buzzard and moved again three years later due to lack of space as the amount of product lines kept growing. The products now fill a 140 page catalogue and Adamesh has a range of accessories for all modern Jaguars, from replacement wheel centres to full Grantley body kits. More recently Adamesh have entered the performance tuning market too, offering uprated exhausts, springs and brakes. Adamesh now employs a team of five staff who ensure stock is constantly monitored and the orders go out on time.

To ensure the company’s continued success, Geoff constantly monitors the market and customers changing needs. Looking forward as well as back is also important and Jaguars current range is well catered for as well as investigating suitable products for the newer models such as the F-Type. As the product lines continue to grow they must meet Geoff’s own personal high standards however, whether bought from Jaguar or manufactured for Adamesh themselves.

Growth has also mirrored the Internet with buying online being key to the company’s success. Geoff began selling on eBay, then migrated to the current website which includes all the products available in the printed catalogue and is the main sales channel. Recently Adamesh have also entered into the social media world, creating a new dialogue with customers on Facebook, Twitter and the like.

Other ways to establish a connection with customers and inform them of new products is at the many trade shows Adamesh attend. A new lorry was invested in this year and Geoff says “It’s amazing the number of people who say to us, I never realised I could get these parts for my car”

To see the article click on the image above and let us know what you think!


This post is written by Adamesh a leading independent UK specialist supplier of stylish accessories and finishes for Jaguar, Land Rover and Range Rover cars. We supply direct-replacement mesh grilles, light lenses and a wide array of trims, spoilers and surrounds to add character and refinement to your car, as well as powerful LED light bars and working lights for off road, agriculture and forestry use. For more information visit our websites at adamesh.co.uk, adamesh4x4.co.uk and wildernesslighting.co.uk.

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